Here's how it's done

Before storming off in one direction, you should first take a look at the complete picture, preferably from a 360° perspective. DDB constantly keeps track of its field of work using tools we developed ourselves. 

One of the central applications is DDB’s own ‘Springboard’ planning and strategy tool. As part of a holistic process, brand positioning, integrated communication strategy, media mix and methods for gauging the effect of advertising are developed and combined. Another DDB-exclusive tool is our global ‘Brand Capital’ marketing research tool, which is used on a regular basis to examine brands in terms of image and consumer perception in numerous countries.

As a result, we can gain profound knowledge and recommendations for strategically correct, international brand management. Not 90°, not 180°, but 360°. The perfect circle. The circle of creativity. 

DDB is the round table for knights of inspired ideas, and the circuit training center for strategic athletes. We are enthusiastic, persevering, passionate and have a good sense of humor. We love what we do and we do it as a team. We believe in our work and are proud of it. We are at DDB to fight for outstanding creations. And every single person at DDB completes our mission with his/her own visions and personal commitment.

Advertising is not an art. Advertising is not a science either. Advertising is dead. Our clients’ problems can no longer be solved with classic advertising alone.

This is why we want to be the most creative, efficient, profitable and innovative communication agency Germany has to offer.